Startup Pulse

How to Use Revenue Run Rate For Your Company

Understanding the impact of revenue run rate is important for business planning. The absence of a revenue run rate can lead to inaccurate projections and incorrect financial decision-making. With a good understanding of how it works, you’ll be able to evaluate your company’s performance in a fairer manner. What is a revenue run rate? Revenue Run Rate is the average monthly revenue generated by a company over a specific period of time, typically one or two quarters. Here, are some general guidelines for determining what your revenue run rate should be.

Understanding the revenue run rate

There are two important things to understand about revenue run rate: how to calculate it, and how it impacts your financial decisions. Understanding how to calculate the run rate can be intimidating, as it requires more knowledge about your business and its financial position than many other areas of management. However, once you understand how it works and how it can help you make the right decisions for your business, you can use it to make informed decisions.

Establishing the right revenue run rate for your company

Before you begin looking at the numbers, it’s important to know what’s considered the right run rate. Are you trying to forecast future revenue or are you trying to forecast how many months you expect to be profitable? Either way, it’s important to get the right number. In order to establish the right revenue run rate, you’ll want to start with a known, realistic amount of revenue for the company.

Unfortunately, there are no hard and fast rules for revenue run rate. It’s important to remember, however, that your goal is to provide your management team with a more accurate picture of the company’s performance than you did before.

How to calculate your run rate

For large companies with a predictable revenue trajectory, calculating revenue run rate over a defined period of time is a straightforward affair. The rules are very much similar to what you would use to calculate customer acquisition cost or deal size. In both cases, one should consider many things including recurring revenue, contract value, and customer satisfaction.

For smaller companies, it might be a little harder to calculate, given the limited visibility. Your goal here should be to calculate a number that is reasonable and achievable.

How to use your revenue run rate

Knowing your company’s revenue run rate will help you make the right financial decisions for your company. It gives you a clear picture of the true worth of your business. However, this should be done by making a calculation.

Generally, when the income is distributed among various departments, the gross revenue is divided by the percentage of each department. When gross revenue is divided by the size of a business, the tax rate is applied. If the tax rate is less than 10%, the calculation will not take it into account. In other words, if your company earns $50,000 a month, and your gross revenue is $20,000, your monthly run rate will be $5000.


A revenue run rate is the ability to report a number of dollars or revenue generated over a specific period of time, a starting point for your forecast. It is just another way of calculating the velocity of the business that helps you analyze how far you’ve gone with that particular goal.

Once you are aware of your revenue run rate, you’ll be better prepared for making critical business decisions. Keeping track of a changing business can be overwhelming. A revenue run rate helps in keeping track of revenue and expenses with a consistent measurement of the overall business performance. It is beneficial for both existing and new business owners to get a better understanding of how far they have gone and how much further they can go with their business.

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