This month's must-read articles:
Multivariate testing offers high-traffic websites the ability to find the right combination of features and creative ideas to maximize conversion rates. However, it is not sufficient to simply throw a bunch of ideas into a pot and start testing. This article defines what a multivariate test is, explains the advantages and pitfalls of this kind
Facebook ad mistakes aren't just made by beginners and can be real budget drainers. We've collected 29 of the most common ones made, so you can stay clear.
Use the positive power of online reviews. Learn how to get them fast and how to save thousands on Adwords PPC thanks to positive reviews.
The sale does not end as soon as your customer completes checkout. Here's how to use post-purchase emails to improve customer lifetime value and retention.