This month's must-read articles:
Love him or hate him, with over a million website visitors per month Tony Robbins must be doing something right. This case study by Sumo breaks down the strategy used by Robbins to grow his online empire.
Who are your app’s users? They’re people just like you and me. They have busy lives, friends, daily commutes, and when confronted with challenges, they prefer to avoid confrontation. It’s only natural. That’s why 25 out of 26 customers church silently without complaining.
E-commerce platforms are often thought of as golden-egg laying geese. Yet, real-world examples show that the economics of scaling e-commerce is becoming increasingly challenging, and decreasingly sustainable...
In this talk, David Skok outlines a step by step approach for a buyer centric funnel for “getting inside your customers head” and identifying key “triggers” and “wow moments”.