This month's must-read articles:
Learn how to set up Facebook's Offline Conversions, which allow you to connect your CRM, POS, or call center system to your Facebook ad campaigns.
Building a workable retention strategy is key to sustained app growth. We've broken down mobile retention strategy and why it matters in this thorough post.
The three key pieces of information you need before prototyping your mobile app.
Six lessons to help you launch a thriving online community.