Social media marketing is essential now more than ever! According to Forbes, in 2019, 79% of the United States’ population had an active social media account, meaning there were about 247 million social media users.
At that scale, think about how profitable a small business could be if they were to establish a strong online reputation . And imagine how big companies like eToro has leveraged social media to their advantage (read this article from Wikitoro to know more about eToro’s social media strategies).
Many businesses think social media marketing is as easy as posting a picture with simple captions. Unfortunately, it isn’t that easy as you might think. Everyone can post a photo with a nice filter, but what value are you adding.
The buyer’s journey has changed significantly in the past few years. Before people cared only about the end product and if it was worth the price you paid for it. Today, purchasing decisions depend on not only the products and service but the reputation and meaning behind a logo.
Although Nike and Adidas are competitors in the same market, their brands have their own personalities. Nike is thought to be innovators and leaders for athletic performance, while Adidas is known for its stylish and cheerful nature.
Every aspect of their branding strategies from their products to social media content clearly reflects their brand persona and people know it. Their brands are so strong that people can confidently identify and describe the reputation of each of them.
Ask yourself, what do people think about, and what do you want your audience to think about when they see your brand? Evaluate if your current advertising and marketing initiatives and see whether they are in line with your answers.
Social Media Marketing
The purpose of social media is to truly engage with your audience by publishing content that represents who you are and what you’re about.
Social media users love to see content that resonates with themselves and will support the company behind it.
Although your brand won’t resonate with everyone, you will be building a community of your biggest supporters.
A loyal customer is one of your greatest assets. Not only will they stay loyal to your brand, but they are also your voice in attracting other potential customers.
Cultivate your social media around your brand by remembering who you are and the type of audience you will be engaging with.
Don’t make the mistake and ignore the opportunity to grow your business through social media marketing.
Work With Net Reputation
Marketing your business takes a lot of time and is no easy task. Work with a team of online reputation management experts that are dedicated to your success. We are committed to grow and/or create your online reputation.
Our goal is to provide world-class Online Reputation Management Services to our clients by utilizing the latest technology and processes. Through various methods, we work to restore, improve, or create an online presence for businesses and individuals.