Startup Pulse

What is Search Engine Optimisation and Why Does My Business Need It?

It matters not what industry you are in, if you run a business, you must have a strong online presence, and companies are investing more into their online resources in a bid to capture their market share. One must have a company website that is both dynamic and easy to navigate, plus you need to have a social media presence, and search engine optimisation (SEO) is an essential part of every digital marketing plan.

Search Engine Optimisation

The term ‘search engine optimisation’ means to work on a website with a view to improving its ranking when a keyword search is conducted, and with literally millions of online consumers searching for products and services, SEO is not something you can afford to overlook. If, for example, you were looking for SEO in Central Coast, the easiest way to contact a local specialist is with a Google search, and once you have made contact, the SEO expert would carry out a site audit, to see what he can do for you, in terms of improving your search engine ranking.

Various Strategies

There are a number of strategies that an SEO company would employ to boost a client’s ranking within a search engine result, which would include the following:

  • Website Content – By placing the right keywords in the right places, your website will be more recognisable to Google and other search engines, plus your major online content needs to be of the highest quality, indeed, on many occasions, the SEO provider recommends replacing most of the website content.

  • Link Building – Both inward and outward links are beneficial when looking to improve your ranking in a search, and with blogger outreach, you can have links to your website spread across the Internet in the form of blogs on independent blog sites. The blogs are written by recognised online bloggers who have a high volume of readers, and the focus is on information rather than promotion, with a link to the client’s website, this is a very effective way to drive traffic to a website.

  • Social Media Marketing – The most powerful of all the digital platforms, accounts with people like Facebook, Twitter and Instagram are essential, and with regular posting of quality text, images and video, you will quickly develop quite a following. Millions of dollars are spent daily with online transactions from online shoppers and a vast majority of that would involve social media. When social media first emerged, no one had any idea just how powerful it would become, and many online shoppers prefer to order via Facebook, which is yet another good reason to develop an online following.

If you would like to see more visitors to your website, plus strengthen your online presence, talk to a local SEO provider and you won’t be disappointed. They would be prepared to put together a proposal for you to consider, which is completely without obligation, and you can discuss the many options with the digital marketing specialist.


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